Client
VW / Sim
05.01.2019
Work
Ideation
Technology
Strategy
IA
IOT
ES_
Despúes de in intenso trabajo de investigación se descubrió que la marca estaba desaprovechando mucho potencial digital y no estaba conectado con sus consumidores. Para ello se ideo una red de soluciones, partiendo desde las necesidades particulares de cada uno de sus consumidores. Y para poder lograrlo se le colocaría un dispositivo OBD2 a cada vehículo, de esta manera podíamos tener datos reales y concretos tanto del auto, como del conductor.
EN_
After intensive research work it was discovered that the brand was wasting a lot of digital potential and was not connected with its consumers. For this, a network of solutions was devised, starting from the particular needs of each of its consumers. And in order to achieve this, an OBD2 device would be placed on each vehicle, in this way we could have real and concrete data from both the car and the driver.